Professional with over 18 years of experience in the financial and marketing sector, specialized in developing and implementing commercial strategies, financial risk management, and building innovative solutions for financial inclusion.

My professional journey is highlighted by my current role as Marketing Manager at Cooperativa Acreimex, one of the leading financial institutions in Mexico's popular finance sector. In this position, I have led the development of comprehensive promotional programs and high-impact advertising campaigns, significantly contributing to the institution's growth and positioning.

Since 2016, I have spearheaded strategic collaborations with international organizations such as The Metlife Foundation, Water.org, and New Story, implementing innovative commercial strategies that have enhanced financial products specifically designed to improve access to quality financial services for low-income individuals. These projects have been fundamental in strengthening Acreimex's commitment to financial inclusion and social development in Mexico.